{"id":9426,"date":"2007-11-20T17:53:48","date_gmt":"2007-11-20T17:53:48","guid":{"rendered":"http:\/\/dev.codekraft.it\/rotary\/?p=9426"},"modified":"2024-05-27T13:10:34","modified_gmt":"2024-05-27T13:10:34","slug":"inka-award-2007-4","status":"publish","type":"post","link":"https:\/\/dev.codekraft.it\/rotary-2024\/fr\/inka-award-2007-4\/","title":{"rendered":"INKA-Award 2007"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:60vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-20 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"853\" src=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2020\/10\/inka-award-mi-2007-hero.jpeg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"50% 60%\" style=\"object-position:50% 60%;\" srcset=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2020\/10\/inka-award-mi-2007-hero.jpeg 1920w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2020\/10\/inka-award-mi-2007-hero-570x253.jpeg 570w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2020\/10\/inka-award-mi-2007-hero-722x321.jpeg 722w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\"><h2 style=\"font-style:normal;font-weight:700;\" class=\"has-text-align-center has-link-color alignwide wp-elements-481ae6befcc6d1035a57bf6f26248e7f wp-block-post-title has-text-color has-background-color has-xxxx-large-font-size\">INKA-Award 2007<\/h2><\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--80)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-style-checker-style has-gray-light-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"651\" src=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2020\/10\/inka-award-mi-2007.jpeg\" alt=\"\" class=\"wp-image-9989 size-full\" srcset=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2020\/10\/inka-award-mi-2007.jpeg 400w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2020\/10\/inka-award-mi-2007-350x570.jpeg 350w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6f621a9a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h3 class=\"wp-block-heading has-foreground-color has-text-color has-link-color has-large-font-size wp-elements-142de6cc34275b3c92ea19d18e52ceb4\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);font-style:normal;font-weight:500\">Le site Internet de Blitz r\u00e9compens\u00e9 par l\u2019INKA &#8211; 3\u00e8me place dans la cat\u00e9gorie machines\/appareils<\/h3>\n\n\n\n<p>Le 15 novembre, les \u00ab INKA 2007 \u00bb, oscars pour les catalogues produits, ont \u00e9t\u00e9 d\u00e9cern\u00e9s au palais des festivals de Bregenz, en Autriche. M\u00eame si ses efforts n\u2019ont pas tout a fait suffit pour la premi\u00e8re place, BlitzRotary est fier d\u2019avoir obtenu, avec son site Internet, la tr\u00e8s satisfaisante troisi\u00e8me place dans la cat\u00e9gorie machines\/appareils pour les catalogues en ligne &#8211; et ce, en \u00e9tant en concurrence avec 150 catalogues papier et en ligne.<\/p>\n\n\n\n<p>Chaque ann\u00e9e, \u00ab le concours INKA \u00bb r\u00e9compense des entreprises en Allemagne, Autriche et Suisse pour les catalogues techniques en ligne les plus remarquables dans le domaine de l\u2019\u00e9conomie et de l\u2019industrie. Les organisateurs du concours et de l\u2019initiative qui en d\u00e9coule, l\u2019\u00ab INKA \u2013 Industrie. Kataloge. Kommunizieren. (Industrie. Catalogues. Communiquer.) \u00bb, sont l\u2019INDUKOM, le magazine sp\u00e9cialis\u00e9 dans la communication B2B, ainsi que la TANNER AG, soci\u00e9t\u00e9 de services pour la production de catalogues produits notamment.<\/p>\n\n\n\n<p>Lors d\u2019un proc\u00e9d\u00e9 comprenant plusieurs \u00e9tapes, \u00ab le concours INKA \u00bb a \u00e9valu\u00e9 les catalogues ayant \u00e9t\u00e9 remis. Dans un premier temps, une \u00e9quipe d\u2019experts de la soci\u00e9t\u00e9 TANNER AG a analys\u00e9 les catalogues en fonction de 130 crit\u00e8res diff\u00e9rents. Pour ce faire, des aspects relatifs aux domaines recherche de produits, choix des produits et commande ont \u00e9t\u00e9 \u00e9valu\u00e9s. Pour les catalogues papier, des \u00e9l\u00e9ments de design et de communication ainsi que la qualit\u00e9 d\u2019impression ont compl\u00e9t\u00e9 la premi\u00e8re \u00e9valuation.<\/p>\n\n\n\n<p>Ces crit\u00e8res d\u2019\u00e9valuation sont la base d\u2019un syst\u00e8me de points standardis\u00e9 selon lequel la liste des participants nomin\u00e9s pour la finale a \u00e9t\u00e9 \u00e9tablie. Dans un second temps, les catalogues s\u00e9lectionn\u00e9s ont \u00e9t\u00e9 pr\u00e9sent\u00e9s \u00e0 un jury ind\u00e9pendant de 14 personnes afin d\u2019\u00eatre \u00e9valu\u00e9s et discut\u00e9s. Cette commission, form\u00e9e d\u2019experts marketing, de repr\u00e9sentants de la recherche et de l\u2019enseignement ainsi que de l\u2019industrie de l\u2019imprimerie, a enfin d\u00e9termin\u00e9 quels \u00e9taient les vainqueurs par branche et le gagnant g\u00e9n\u00e9ral des \u00ab INKA 2007 \u00bb.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--80)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58641],"tags":[],"class_list":["post-9426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prix"],"lang":"fr","translations":{"fr":9426,"de":9422,"en":9420,"it":9424,"ru":9428,"es":9430},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts\/9426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/comments?post=9426"}],"version-history":[{"count":5,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts\/9426\/revisions"}],"predecessor-version":[{"id":315728,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts\/9426\/revisions\/315728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/media\/9983"}],"wp:attachment":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/media?parent=9426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/categories?post=9426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/tags?post=9426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}