{"id":199290,"date":"2022-06-23T09:24:37","date_gmt":"2022-06-23T09:24:37","guid":{"rendered":"https:\/\/dev.codekraft.it\/rotary-2024\/?p=199290"},"modified":"2024-05-16T15:56:51","modified_gmt":"2024-05-16T15:56:51","slug":"vsg-emea-partage-avec-le-marche-sa-nouvelle-strategie-de-marques","status":"publish","type":"post","link":"https:\/\/dev.codekraft.it\/rotary-2024\/fr\/vsg-emea-partage-avec-le-marche-sa-nouvelle-strategie-de-marques\/","title":{"rendered":"VSG EMEA partage avec le march\u00e9 sa nouvelle strat\u00e9gie de marques"},"content":{"rendered":"<div class=\"wp-block-cover\" style=\"min-height:60vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-foreground-background-color has-background-dim-30 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"853\" src=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/VSG-Rpower-campaign-Cover-News.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"50% 50%\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/VSG-Rpower-campaign-Cover-News.jpg 1920w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/VSG-Rpower-campaign-Cover-News-570x253.jpg 570w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/VSG-Rpower-campaign-Cover-News-722x321.jpg 722w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-64ec6e8c wp-block-cover-is-layout-constrained\"><h2 style=\"font-style:normal;font-weight:700;\" class=\"has-text-align-center has-link-color wp-elements-4bb5a31372c7a1d0c0ab9b227dd6e2cd wp-block-post-title has-text-color has-background-color has-xxxx-large-font-size\">VSG EMEA partage avec le march\u00e9 sa nouvelle strat\u00e9gie de marques<\/h2><\/div><\/div><div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e01df734 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--60)\"><p><strong>Sasso Marconi. <\/strong>Juin 2022 &#8211; Vehicle Service Group (VSG), leader mondial dans l&#8217;industrie automobile, a rendu publique sa nouvelle strat\u00e9gie de marques dans les r\u00e9gions EMEA. Il s&#8217;agit d&#8217;une \u00e9tape importante qui conduit VSG EMEA \u00e0 une nouvelle \u00e9tape de son avenir, un avenir <em>Rpower<\/em>.<\/p><\/div><div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-style-default\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-1200.jpg\" alt=\"\" class=\"wp-image-199284 size-square-crop-extra-large\" srcset=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-1200.jpg 1200w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-570x570.jpg 570w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-150.jpg 150w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-75.jpg 75w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-385.jpg 385w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-680.jpg 680w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-569bb0b5 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\"><p>Bien que VSG EMEA fasse partie d&#8217;une entreprise multinationale de longue date, elle a fait ses premiers pas il y a 6 ans sur le march\u00e9 europ\u00e9en. Au cours des ans, elle a rapidement conquis des parts de march\u00e9 et s&#8217;est \u00e9tablie comme l&#8217;un des acteurs majeurs sur la sc\u00e8ne automobile, gr\u00e2ce notamment \u00e0 la solide r\u00e9putation de sa gamme de marques.&nbsp;<\/p>\n\n<p>VSG EMEA est, en effet, le r\u00e9sultat r\u00e9ussi de la fusion de plusieurs entreprises avec diff\u00e9rentes traditions et cultures. Une \u00e2me italienne mue par les marques Ravaglioli, Butler, Space et Sirio avec l&#8217;approche d&#8217;un service de fabrication complet, et une \u00e2me allemande mue par les marques Rotary, Blitz et Elektron, avec une approche oppos\u00e9e qui concentre le service de fabrication sur la sp\u00e9cialisation. (Plus d&#8217;informations sur les entreprises VSG EMEA disponibles sur le site Internet de l&#8217;entreprise, \u00e0 l&#8217;adresse <a href=\"http:\/\/vsgdover.com\" target=\"_blank\" rel=\"noreferrer noopener\">vsgdover.com<\/a>)<\/p>\n\n<p>VSG EMEA a pris la d\u00e9cision d&#8217;harmoniser son essence en combinant la puissance de ses deux \u00ab R \u00bb les plus forts &#8211; Ravaglioli et Rotary &#8211; desquels il tire le nom m\u00eame de sa strat\u00e9gie, <em>Rpower<\/em>.&nbsp;<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2024\/05\/press-release-vsg-emea-rpower-brand-strategy-fr-2022-06.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00c9L\u00c9CHARGER le communiqu\u00e9 de presse<\/a><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sasso Marconi. Juin 2022 &#8211; Vehicle Service Group (VSG), leader mondial dans l&#8217;industrie automobile, a rendu publique sa nouvelle strat\u00e9gie de marques dans les r\u00e9gions EMEA. Il s&#8217;agit d&#8217;une \u00e9tape importante qui conduit VSG EMEA \u00e0 une nouvelle \u00e9tape de son avenir, un avenir Rpower.<\/p>\n","protected":false},"author":1,"featured_media":199282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-199290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"lang":"fr","translations":{"fr":199290,"de":199287,"en":199280,"it":199293,"es":199296,"ru":199299},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts\/199290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/comments?post=199290"}],"version-history":[{"count":3,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts\/199290\/revisions"}],"predecessor-version":[{"id":315234,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts\/199290\/revisions\/315234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/media\/199282"}],"wp:attachment":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/media?parent=199290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/categories?post=199290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/tags?post=199290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}