{"id":199280,"date":"2022-06-23T09:24:37","date_gmt":"2022-06-23T09:24:37","guid":{"rendered":"https:\/\/dev.codekraft.it\/rotary-2024\/?p=199280"},"modified":"2024-05-16T15:53:29","modified_gmt":"2024-05-16T15:53:29","slug":"vsg-emea-shares-its-new-brand-strategy-with-the-market","status":"publish","type":"post","link":"https:\/\/dev.codekraft.it\/rotary-2024\/en\/vsg-emea-shares-its-new-brand-strategy-with-the-market\/","title":{"rendered":"VSG EMEA shares its new brand strategy with the market"},"content":{"rendered":"<div class=\"wp-block-cover\" style=\"min-height:60vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-foreground-background-color has-background-dim-30 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"853\" src=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/VSG-Rpower-campaign-Cover-News.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"50% 50%\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/VSG-Rpower-campaign-Cover-News.jpg 1920w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/VSG-Rpower-campaign-Cover-News-570x253.jpg 570w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/VSG-Rpower-campaign-Cover-News-722x321.jpg 722w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-64ec6e8c wp-block-cover-is-layout-constrained\"><h2 style=\"font-style:normal;font-weight:700;\" class=\"has-text-align-center has-link-color wp-elements-4bb5a31372c7a1d0c0ab9b227dd6e2cd wp-block-post-title has-text-color has-background-color has-xxxx-large-font-size\">VSG EMEA shares its new brand strategy with the market<\/h2><\/div><\/div><div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e01df734 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--60)\"><p><strong>Sasso Marconi<\/strong>. June 2022 &#8211; Vehicle Service Group (VSG), global leader in the vehicle service industry, has made public its new brand strategy for EMEA regions. It is an important step that brings VSG EMEA to the next level of its future, an <em>Rpower <\/em>future.&nbsp;<\/p><\/div><div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-style-default\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-1200.jpg\" alt=\"\" class=\"wp-image-199284 size-square-crop-extra-large\" srcset=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-1200.jpg 1200w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-570x570.jpg 570w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-150.jpg 150w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-75.jpg 75w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-385.jpg 385w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image-square-crop-680.jpg 680w, https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2022\/06\/vsg-rpower-campaign-image.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-569bb0b5 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\"><p>Although VSG EMEA is part of a long-standing multinational company, it took its first steps into the European market around 6 years ago. Over the years, it has quickly gained market share and established itself as one of the main players in the automotive scenario, thanks also to the consolidated reputation of its brand range.&nbsp;<\/p>\n\n<p>VSG EMEA is, indeed, the successful result of the merger of several companies with different traditions and cultures. An Italian soul driven by the Ravaglioli, Butler, Space, and Sirio brands with a complete manufacturing service approach, and a German soul driven by the Rotary, Blitz, and Elektron brands with a very opposite approach, that of focusing the manufacturing service more on area of specialization. (More information about VSG EMEA companies can be found on the company website at vsgdover.com)&nbsp;<\/p>\n\n<p>VSG EMEA reached the decision to harmonize its essence by combining the power of its two strongest \u201cRs\u201d &#8211; Ravaglioli and Rotary &#8211; from which the strategy itself takes its name, <em>Rpower<\/em>.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dev.codekraft.it\/rotary-2024\/wp-content\/uploads\/2024\/05\/press-release-vsg-emea-rpower-brand-strategy-en-2022-06.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">DOWNLOAD Press Release<\/a><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sasso Marconi. June 2022 &#8211; Vehicle Service Group (VSG), global leader in the vehicle service industry, has made public its new brand strategy for EMEA regions. It is an important step that brings VSG EMEA to the next level of its future, an Rpower future.&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":199282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-199280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"lang":"en","translations":{"en":199280,"de":199287,"fr":199290,"it":199293,"es":199296,"ru":199299},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts\/199280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/comments?post=199280"}],"version-history":[{"count":10,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts\/199280\/revisions"}],"predecessor-version":[{"id":315230,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/posts\/199280\/revisions\/315230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/media\/199282"}],"wp:attachment":[{"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/media?parent=199280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/categories?post=199280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.codekraft.it\/rotary-2024\/wp-json\/wp\/v2\/tags?post=199280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}